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Our Raison D’être: A Letter From Our Founder

Humanity is at a crossroads.

We are frozen by eco-anxiety and guilt.

We want to thrive and live rewarding lives, full of rich experiences, but we are acutely aware of our environmental footprint. We want to live and buy better, but retailers aren’t giving us options. We want to purchase everyday goods both sustainably and conveniently, but we can’t.

Retail companies aren’t delivering mainstream solutions. Yet.

We plan to urbanise sustainability.

Sustainability is synonymous with slowing down, but that conflicts with the fact that our lives are more fast-paced than ever. Sustainability is synonymous with rural living, but 91% of the UK population lives in urban cities. Sustainability is synonymous with regress, but progress is our only way forward.

Human impact on the environment is undoubtedly a global crisis, but most of us don’t know how we can make positive changes.

We are lacking accurate information about what and how we buy, we are lacking better choices.

We’re on a mission to make sustainability so easy and convenient that it becomes normal.

The way it always should’ve been.

The Sustainable Marketplace is an online retail marketplace that brings together great brands and innovative products that are improving our environmental impact, without sacrificing function, style or convenience.

The Sustainable Marketplace addresses the needs of the conscious consumer, and is a consolidated platform for sustainable brands to reach more customers.

And that’s just for now. We have big plans for the future.

Our values

Here are our five foundational pillars.

  1. Green enterprise is essential and will drive sustainable global change
  2. Degrowth is not a sustainable solution
  3. Technology and innovation is the answer
  4. Information is empowering, convenience is king
  5. Aim for better, not perfect
We are a young startup with an ambitious mission, and your support will make all the difference. If our vision resonates with you, I urge you to join us as an early supporter – you can register and find out more here.

Here’s to the future of retail, and a healthy world for future generations.

Founder + CEO

Send me an email.